A Peak Behind the Scenes This Month

Here's What Happened In June

Behind every launch are months of planning, creative direction, product development and countless little details coming together. June was one of our busiest months yet, filled with travel, photoshoots, exciting milestones and preparations for what's to come.

Here's a look behind the scenes at everything we've been working on.

We Packed Our Bags For Brisbane

Earlier this month, our team travelled to Brisbane for our latest lifestyle campaign shoot.

From sunrise call times to full-day shoots, we spent 2 days capturing the beautiful imagery you'll soon begin seeing across Sable Bebe. Working alongside an incredible team of photographers, stylists, models and creatives, we brought our newest collection to life in a way that truly reflects our vision for the brand.

It was one of our biggest shoots to date we're so excited to finally start sharing what we've created.

Thousands Of New Photos Later...

Every product deserves imagery that helps you picture it in your own home.

Alongside our lifestyle campaign, we photographed a wave of new arrivals, best-selling favourites and updated product imagery across the collection. Our goal was to create imagery that feels inspiring, timeless and true to life.

After thousands of photos, our camera roll is officially overflowing, and so is our excitement for everything that's coming.

The Countdown Is On

Earlier this month, we finally shared a first look at our upcoming Leather Collection, and the response has been incredible.

After months of designing, sampling and refining every detail, we're so excited to be just days away from launch. We can't wait for you to experience the collection in full and see the pieces we've poured so much care into.

The countdown is officially on. Explore the new collection →